The Journey So Far
I've spent over a decade navigating the evolving landscape of digital design, watching it transform from static interfaces to the dynamic, AI-powered experiences we create today. My passion lies at the intersection of human needs and technological possibilities—particularly in how conversational UI and artificial intelligence can create more intuitive, responsive digital environments.
After honing my craft at Parsons School of Design, I've led design initiatives for startups and Fortune 500 companies alike, always seeking the perfect balance between innovation and usability. From redesigning complex B2B platforms at Publicis/Epsilon to pioneering AI-enhanced customer support systems at Acquire, I've consistently focused on creating experiences that feel both cutting-edge and surprisingly human.
My Design Values
I approach each project with these core principles:
Intentionality in Systems
Every design decision, no matter how small, should connect to a larger system. The human brain naturally seeks patterns, so I create experiences with consistent, intentional design languages that users can intuitively understand and navigate.
Empathy as Foundation
Great design begins and ends with the people using it. I immerse myself in understanding user contexts, frustrations, and goals before sketching a single pixel. This empathy-driven approach ensures solutions that truly serve their intended audience rather than just looking impressive in a portfolio.
Systematic Problem Solving
Design challenges require structured thinking. I leverage frameworks like Design Thinking and Lean UX to break down complex problems into manageable pieces, test assumptions early, and iterate toward solutions that actually work—not just solutions that seem plausible in theory.
Balancing Form and Function
The most memorable digital experiences strike a delicate balance between utility and beauty. While usability must come first, I've found that thoughtful aesthetics significantly enhance user engagement and emotional connection. Sometimes the hardest part is convincing stakeholders that both matter equally.
Cross-Functional Collaboration
The best ideas emerge when diverse perspectives collide. I actively seek input from engineers, product managers, marketers, and—most importantly—users throughout the design process. This collaborative approach leads to more robust, feasible, and effective solutions.
Continuous Evolution
The digital landscape never stands still, and neither do I. Whether it's exploring generative AI applications, mastering new tools, or refining research methodologies, I embrace each opportunity to expand my capabilities. Every project teaches something valuable that improves the next one.
Beyond the Screen
When I'm not designing digital experiences, you might find me playing Pickleball, working on new presentation for a local ToastMasters club, or experimenting with a robotics side project. These pursuits outside design often inspire unexpected approaches to creative problems.
Let's Create Something Meaningful!
I'm always interested in discussing new challenges, especially those involving conversational interfaces, AI integration, or complex user experiences that need simplification. If you have a project in mind where thoughtful design could make a difference, let's talk. Please reach out at info at orderxaos dot com