Acquire.io is a customer communication platform that helps businesses manage their teams and provide better customer service. The platform offers tools like co-browsing, video/voice calls, and customer profiles to help businesses connect with customers in real time.

My role:
- Contributed to product vision led by VP of Product
- Led UX strategy and research
- Created end-to-end journeys
- Created Visual design GUI
- Led user and agent testing efforts alongside a peer designer
- Facilitated feature definition and phased rollout strategy with Engineering

Epsilon IDM previously “Events” is part of Epsilon PeopleCloud data-tech platform and is a marketing application that allows marketers to define a set of real-time, marketing automations that react to customer behaviors and signals across various channels to drive conversions and increase brand loyalty.

The SasS went through a strategic revamp to combine a second product focused on Machine Learning previously called IQ.

This is one of the major Epics we worked on called Exclusion Builder. Here I wanted to focus on some of the work we did prior to Design phase which sometimes is necessary yet often doesn’t get much attention.

Roles: Product design lead, Strategy, UX, UI

Investment Advice SaaS platform design from scratch.

My Role: Lead Product Designer + Acting Product Manager (first 6 months), UX/UI, UX Strategy
Timeline: February 2020
Tools: Sketch, InVision, Photoshop, Keynote, Jira + Confluence, Slack
Methodology: Design Thinking + Lean UX
Key Focus Areas: Mobile App (Alerts, Dashboard, Marketplace), Publisher Web Platform, Marketing Website, Email Design, Monetization & Payment Flows

Redesign of web based SaaS platform

My responsibilities:
- UX Leadership
- Creative Direction
- Art Direction
- User Research

Globaledit is the market’s most advanced photo and video web-based workflow that streamlines the photo and video production, from capture to review and approval to distribution.