This Customer Journey Mapping system has been conceived for presentations in the iLab - an interactive presentation facility that has largest interactive wall coverage in North America measuring about 7.5 x 30 feet.
We created these to help clients understand users through simple but emotionally charged storytelling that visually illustrates the pain points of user experience as well as solutions these challenges.
Roles: Creative Direction, Design Ideation, Art Direction, Illustration and Iconography.