The idea behind TradeExchange was to create an investment marketplace that would act as an intermediary between self-directed investor and unregistered “publishers” that provide investment advise for subscription.
Deliverables included “publisher” as well as beta user interviews, industry research, personas, feature lists, use cases, surveys, user flow user journey mapping, wireframes, prototypes throughout MVP creation.
Case study available
Roles: User Experience, User Research, Creative Lead, Art Direction